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Connecting the Dots: Reaching the Omni-Channel Consumer

  • Intercontinental Hotel 139 E Kilbourn Ave. Milwaukee, WI 53202 (map)

JOIN US!

Wednesday November 18th
5:30p - Networking
6:15p - Panel Discussion
7p - Q&A

Each ticket will get you two drink tickets so you can warm up with friends for the event.


Omni-channel: A multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.

Keeping track and grabbing the attention of your audience is becoming increasingly more difficult. Join us as we discuss how to reach the everywhere consumer now that digital is thrown into the mix with a great panel of industry experts.


PANEL MEMBERS

Ryan Manchee Centro Senior Director, Digital Innovations

Ryan Manchee
Centro

Senior Director, Digital Innovations

Ryan Manchee is Senior Director of Digital Innovations at Centro, where he leads a team of specialized innovation strategists concentrating on developing advertising technologies and identifying multiscreen marketing trends. Through Ryan's leadership and strategic guidance, Centro's Digital Innovations team is focused no accelerating media investment in emerging digital platforms and channels; including video, social, mobile, native, and place based media.

 

Dave Racine Cramer-Krasselt Vice President, Social Media Management Supervisor

Dave Racine
Cramer-Krasselt

Vice President, Social Media Management Supervisor


Dave has been creating stuff for the internet since about 1998. He's spent the better part of the past decade specializing in the digital layer, connecting brands with people and vice versa. Dave leads teams that design and implement digital communication strategies and engagement plans for clients. Recently he's managed the public relations and social media campaign efforts for simultaneous global product launch phases in the marine and automotive industries. Dave was also the co-founder of the Tour de Road America, a cycling event benefiting the Lance Armstrong Foundation. He loves to ride bikes.

Bryan Rasch GMR Marketing Digital Executive

Bryan Rasch
GMR Marketing

Digital Executive


Bryan is an 18+ year veteran in digital, social and mobile marketing, driving strategies for hundreds of innovative programs for some of the world’s best brands. He's spent his career building agency's digital, social and mobile disciplines and has a strong track record building and growing business quickly while maintaining quality of work and delivering profitability. Bryan has an extensive background building programs at the intersection of sports, entertainment and digital for major brands like Pepsi, Mountain Dew, Samsung, Axe, Mercedes, Nokia, Burton Snowboards, Trek Bicycles and Nike and with major entertainment brands like HBO, FX, Xfinity and SPEED. His passion for building innovative digital programs has also extended to many spirit and beer brands like MillerCoors, Absolut, Jim Beam, Canadian Club, Pucker Vodka, Angostura Bitters and Rum, helping revolutionize the way these brands engage with consumers at events and within on/off-premise accounts.

MODERATOR

Stephanie Sansoucie Kohl's Director of Customer Experience Strategy & Design Research

Stephanie Sansoucie
Kohl
's
Director of Customer Experience Strategy & Design Research

At Kohl’s, our mission is to inspire and empower families to lead fulfilled lives. And there’s no more rewarding job than that. Because it’s not just about selling things. It’s about letting customers know that the things that make their lives better are within their reach. 

Stephanie Sansoucie leads the customer experience strategy, design research and innovation practices at Kohl's Corporation. She brings deep omnichannel expertise focusing on user experience, customer experience, e-commerce, service design, organizational transformation and digital strategy. Her recent initiatives involve customer experience, omnichannel strategy, business process transformation, team leadership and experience design. Stephanie holds an MS in Human-Computer Interaction from the College of Computing and Digital Media at DePaul University.
 
She believes that people come first and that we must understand the human connection to innovate meaningful solutions.


SPONSOR

   www.centro.net

   www.centro.net

Since we started, we've had one goal: improve the lives of the people behind the campaigns. That's why we build media management software to help people reach their business goals better, faster, and more frequently. Let's eliminate unnecessary activity. Let's improve collaboration between actual humans. Let's offer greater insight, reduce screw-ups and help people get what they want: connection with audiences across all digital channels in the most successful way possible.

Earlier Event: June 24
Networking at the Yard