"63% of Generation Z would prefer to see social media influencers in advertisements where only 37% of Generation Z would prefer celebrities."
Influencers in advertising used to relate closer to endorsements – the Michael Jordans of the world. Now the number of people influencing purchase decisions has quickly grown online and make for more niche content. The growth of social media opened the door for brands to partner with these social tastemakers. From shoes, to furniture, to pets, there's an influencer for everyone.
Join us as we explore the shift of influence from A-listers to digital authorities and what that means for your brand. Our panel will cover best practices, examples of successful partnerships, when to consider influencers, and where to start if it makes sense for you.
- 11:30am - Noon
- Check in, grab lunch, network
- Noon - 1pm
- Panel discussion, Q&A
Ticket cost includes lunch, parking*, and access to the event. Purchase between now and September 21st to get an early bird $5 discount.
*Parking: Baird will provide parking vouchers for those who park in the US Bank Parking structure only. Before you leave the event you'll receive a voucher from Baird’s receptionist.
Digital Strategy Leader
Stella & Chewy's
Jamie is the head of digital for Stella & Chewy's, a Milwaukee-based national company which manufactures treats and dinners for dogs and cats. He is responsible for leading all digital marketing including content, social media, influencer marketing, search (paid and SEO), web and UX, digital advertising, CRM, email marketing and analytics.
Recently, Jamie engaged pet-fluencers to quickly enhance the Stella & Chewy's brand and better represent their high quality product. Those engagements, as well as additional partnerships with brands their target audience follows, has proven to be successful for social media and beyond.
After starting her career as a broadcast Meteorologist, Colleen moved into public relations and now leads several teams at Bader Rutter, a full-service advertising agency headquartered in Milwaukee. Over the last few years, Colleen and her team have seen the positive results from integrated campaigns that leverage influencer relationships. These have ranged from amplifying more than 150 influencer voices in one campaign to more specialized partnerships, including one between Sauder Furniture and Stella & Chewys.
Jonathan has been at Be The Change Revolutions (BTC) for five years. BTC is a Movement Marketing agency that specializes in social media that works with best-in-class brands, businesses and humanitarian organizations that are making a difference in the world while also making a difference to their bottom lines. By empowering clients to build communities and ignite movement, they create passionate fans who fall madly in love with a brand or cause. Their word-of-mouth advocacy is the currency of social media and find it's the most scalable resource in a marketing mix.
Cheyn is the CEO & Co-Owner of Margle Media, a digital marketing company in Milwaukee, WI. Margle Media provides daily video content to 40+ of the largest publisher & Public Figure pages on Facebook, pages with 2-32 Million+ followers. Their videos have collectively crossed 4 Billion+ views and hundreds-of-millions of 'shares' for our clients. Providing 30-180 videos per month to clients, they have mastered the art of generating engagement, driving new followers and providing shareable content. Also of note, Cheyn was a previous Marine Corps combat veteran awarded Marine Corps Recruiter of the Year 2009.
Special thanks to Baird for providing the location and parking, and to Aramark for providing lunch.
For more than 95 years, Baird has been a strong, stable and trusted financial partner across generations and through many market cycles.
Today Baird serves individuals, families, businesses and communities across the United States as well as institutional clients around the globe from more than 100 offices on three continents.
Aramark is in the customer service business across food, facilities, and uniforms wherever people work, learn, recover, and play. United by a passion to serve, their 270,000 team members deliver experiences that enrich and nourish the lives of millions of people around the world every day.
85% Of Gen Z uses social media to learn about new products.