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Attribution Game Changers : How Do You Define Attribution?

  • The Westin Milwaukee 550 North Van Buren Street Milwaukee, WI, 53202 United States (map)

Attribution doesn’t have one answer but it should answer ONE question. What is driving sales and consumer engagement?  It requires constantly tweaking the mix and finding your OPTIMIZATION zone. 

 The Game Changer presentation explores how attribution can move the needle on business and touches upon:

  • The Consumer Journey
  • The Importance of 1:1 Communication
  • Attribution Models Pros & Cons
  • The Value of Cross Device Measurement
  • DataMatch Capabilities

Join us for breakfast, networking, and this discussion on attribution!


Hosted By: 

Laura Baranowski - MNI Milwaukee 


MNI Targeted Media is offering this event and breakfast for free! 

Registration is now closed, but if you're interested in attending please email Laura Baranowski at to inquire about a seat.


Matthew Fanelli

Senior Vice President
MNI Targeted Media

Matt Fanelli is SVP of Digital at MNI Targeted Media Inc.--the targeted advertising division of Meredith Corp.  Offering integrated and customized digital/mobile and print media solutions within the best brand environments. 

Matt has been instrumental in the development of MNI’s Omnipoint System--a proprietary data/media planning tool, MNIx--an internal technology and programmatic service platform, and MNI’s Digital Marketing Manager--an enterprise-wide tech stack that provides an end-to-end system for all of MNI’s digital solutions.  

He is a recognized leader in online advertising strategy and management, with almost 20 years of experience.  He’s involved in numerous industry affiliates, including the IAB, Online Advertising Professionals, ThoseIn Media, Media Buyers/Planners Network and more.  In 2017 Matt was names to the Board of Directors for Digital Remedy.  

From research and strategy, to implementation and analysis, MNI provides highly targeted digital, mobile, print, and B2B solutions - engaging your best prospects in every media plan we build, without the guesswork, without the waste, while simplifying the process end to end.

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