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eSports, Isn't Just Fun & Games Anymore

  • Radio Milwaukee 220 East Pittsburgh Avenue Milwaukee, WI, 53204 United States (map)

Register now to be part of a conversation on the growth and opportunities within eSports. 

The eSports industry is booming, but how do you connect with this growing audience? Join us to learn what it is and the untapped potential of the audience it attracts. 

Growing in viewership and popularity, marketing industries have taken notice. The Milwaukee Bucks are opening a studio dedicated to eSports, brand partnerships and content creation. The Racine School District has a full time position dedicated to Virtual Reality and eSports. There are more and more grants for eSports available for colleges across the country. How are brands capitalizing on this growing trend? How is it impacting the marketing world?

Learn more about eSports and how it’s making its own name in the marketing industry!



Radio Milwaukee
220 East Pittsburg Avenue
Milwaukee, WI 53204


  • 4:45 - 5:15pm
    • Check in and networking (free drinks and food)
  • 5:15 - 6:00pm
    • What is eSports? Panel Discussion - History of eSports, who is engaged, where is eSports happening locally, nationally and globally
  • 6:00 - 6:15pm
    • More Networking (and free drinks and food!)
  • 6:15 - 7:00pm
    • What are the business/marketing opportunities within eSports? Panel Discussion - Who can be marketed to through eSports, how to communicate across the platform, what works, what doesn't


This event is free, however there is a limited number of seats and it is first come first serve. Register via Eventbrite:



Colin Hayes 

Director of Business Development
Milwaukee Bucks



Andrew Buck

eSports Manager
Milwaukee Bucks



Mike Dahle

Coordinator of Wisconsin High School eSports Conference

Mike Dahle is the Coordinator of Wisconsin High School eSports Conference. He has worked as the coordinator for over 4 years and developed an environment for high school students to compete through. Dahle recruits staff to advise and coach these organizations throughout the state. There are 21 schools competing in the conference, and they hope to keep those numbers growing. The main goal of the conferences are to not only get students involved within their schools, but to provide additional opportunities for college recruitment of an underrepresented student demographic.


Brian Mundt

eSports Podcast Host
ESPN Wisconsin




Joshua Weber

President & Founder
Gamers HQ

Josh founded Gamers HQ at the age of 19 while trying to become a pro Starcraft 2 player. Since then, he has expanded Gamers HQ from a 1,200 sf space with 12 computers to a 3,800 sf Gaming Arena with 30+ gaming PC’s and dozens of other gaming consoles.



James O'Hagan

Director of Digital & Virtual Learning

Racine Unified School District  

A leader in connecting and promoting esports in education. He has had a role in starting and growing esports teams in two large urban school districts. He actively promotes esports as being a medium to something more for students beyond the games. His podcast, The Academy of Esports, delves into topics surrounding esports and education and connecting into powerful ideas to increase student agency, motivation, and college and career pathways. James is a doctoral candidate at Northern Illinois University in the field of instructional technology and an active rugby player.


Evan Mau

Gaming Generations

As president of Gaming Generations, Evan had developed the company into a premier events services company for video game tournaments in the Americas. Events worldwide have relied on their experienced staff, logistic safeguards, well maintained equipment, and merchandising opportunities. Their impressive history includes events with the Evolution Championship Series, ESL, DreamHack, Twitch Esports, Nintendo, PAX Arena, 343 Industries, Microsoft Studios, UMG, MLG, Super Smash Con, and a multitude of independent promoters across the United States.



Miller Brewing Company

Frederick Miller settled in Milwaukee in 1855 with a special brewer's yeast and an ambition to brew "confoundedly good beers." For 160 years, Miller Brewing Company has done just that. From the introduction of Miller High Life in 1903, to the debut of the Original Light Beer with Miller Lite, Miller Brewing Company has been a leader in the brewing industry throughout its proud history. To this day, Miller beers are brewed with the same yeast strain Frederick Miller carried with him from Germany all those years ago, and Miller Brewing Company is still proud to call Milwaukee home.

MillerCoors has more than 450 years of combined brewing heritage. 



Northwestern Mutual

Northwestern Mutual is an American financial services mutual organization based in Milwaukee, WI. Northwestern Mutual has been helping families and businesses achieve financial security for more than 160 years. 



88Nine Radio Milwaukee

More than just a radio station! Located at 220 E. Pittsburgh Avenue, 88Nine champions Milwaukee through music, art and culture, neighborhoods and community organizations. 88Nine celebrates diversity and encourages community engagement. 


Earlier Event: August 21
The Happiest Hour Rooftop Networking
Later Event: November 6
Happy Hour with Brainchild Studios