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On the Go: Targeting the Mobile Consumer

  • Intercontinental Hotel 139 East Kilbourn Avenue Milwaukee, WI, 53202 United States (map)


Thursday March 24th
5:30p - Networking
6:15p - Panel Discussion
7p - Q&A

Mobile continues to be a moving target and a pivotal moment for brands to reach their consumer. Our panel discusses how as leaders of the digital future they need to enable brands to reach their targeted consumer seamlessly using the mobile channel.

*Ticket price includes two free drinks!


Nick Cheetany

The panel will be firmly grounded with Nick Cheetany, Director of Sales at AdTheorent. With over ten years of experience in digital and emerging media, Nick oversees all agency and brand partnerships for the Central Region.

AdTheorent is an advertising technology company that combines data-driven predictive solutions with the best features of a traditional mobile ad network – premium mobile sites, brand safety, custom execution, managed services. By applying their predictive platform to premium mobile inventory, and by fueling the engine with smart technology they are able to deliver optimal performance with every ad impression served across any mobile device.


Tiffany Cooley

Tiffany Cooley, the Vice President of Marketing will be sharing her expertise and experiences with marketing to the mobile consumer. Her work at Bon-Ton, the company behind Boston Store, Younkers, Herberger's, and more, has allowed Tiffany to jump into the new age with e-commerce, email marketing, social media, CRM and loyalty programs, marketing analytics and building a brand connection. Now that those elements all need a strategy and experience for mobile we'll hear how her approach and assignments have changed because of mobile.


Andrea Parikh
Clear Channel

As the Director of Local Marketing Solutions at Clear Channel, Andrea combines lifestyle targeting, creative messaging, and efficient media planning to help brands intersect with consumers during critical times in the decision process. Clear Channel's teams showcase the impact of outdoor solutions through vertical & media strategy, consumer research, product development and integrated technology.



Matt McCoy

After working at Chamberlain Research Consultants performing market research, Matt McCoy dove head first into analyzing consumer behavior and is the COO of Scanalytics. The Milwaukee-based company offers floor sensors tied to proprietary software that monitors and analyzes real-time foot traffic. This platform provides real shopper insights to dynamically display content and gather data on consumers. For applications such as trade show booths, accompanying in-store displays, and even your home, this system creates a bridge between foot traffic and digital.