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Music as Content: A Night with Spotify

  • The Pfister Hotel 424 E Wisconsin Ave Milwaukee, WI, 53202 United States (map)

Music creates an emotional connection that gives brands more ways to tell their story. Spotify captured the attention of American consumers in July 2011, creating a shared life soundtrack for a generation that is mobile and always connected.

Learn from Spotify and their client, Cramer-Krasselt, how critical music is to experiential marketing and the innovative ways it can be used to engage consumers.


  • 5:30 - 6:30 Cocktails & Networking
  • 6:30 - 7:15: Presentation + Case Study
  • 7:15 - 8:00: Live Music courtesy of Spotify


  • Brian Berner, VP Sales - Midwest, Spotify
  • Client - TBD, Cramer-Krasselt

Attendees will leave with:

  • Insight into the future of music + mobile
  • How to integrate music as content into any marketing campaign
  • A better understanding of the "always on" audience


  • C2 Graphics Productivity Solutions
  • Marcus Hotels

 Register Here - Eventbrite

  • Member: $20
  • Non-Member: $30