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Video: Maximizing the Trend

  • Intercontinental Hotel - Rm C 139 East Kilbourn Avenue Milwaukee, WI, 53202 United States (map)

You don't need us to tell you how video has boomed in the last year. The importance of storytelling through online video can now propel a brand like never before. Due to the way consumers gather and scroll through information, it's a medium that is opening up for many brands. How do we as digital marketers embrace the trend to become more visible? That's what we'll discuss during this luncheon panel.

Networking and getting a head start on your lunch will begin at 11:30am with the panel starting promptly at noon.


TICKETS

Your ticket includes access to the event as well as a boxed lunch with a sandwich, pasta salad, cookie, and a drink.
*Save $5 by registering before September 15th.


PANELISTS

Andrew Gorzalski, Producer
Cramer-Krasselt

With over 20 years in the film industry, Andrew joins us with a passion for visual storytelling. His background in television commercials for clients including the NBA and K2 Sports has given him the base for now creating successful social media strategies using online video. From Coca-Cola to MTV, and writing to directing, Andrew has seen all sides of the digital marketing landscape.

 

Bryce Anderson, CRO
Lightswitch Media

Bryce is a film and video nerd who loves all things digital. He has helped produce over 2000 pieces of video content in hundreds of cities around the globe. His company, Lightswitch, helps the nation’s leading publishers, agencies, online media companies and brands to produce video in any local US market.

 

Micara Ludens, Sales Director
Teads.TV

After working with NCC Media for four years, Micara brought her expertise to Teads.TV. There she has been a sales director for the last two years and understands how video is an important element of any campaign.


MODERATOR

Brian Artka, Principal / Filmmaker
size43 Creative

Brian tells the stories about the people behind the businesses with films that connect on a human level.

Over the past 20 years Brian has filmed and told many stories, from a documentary featured on PBS, to a short story about a child with cystic fibrosis for Make-A-Wish Wisconsin. He tells stories about real people. He digs deep to grab the raw emotion of people which helps them connect with others. He listens first, then tells the story that will best connect with the subject’s audience.
 


SPONSOR

Teads, founded in 2011, is the inventor of native video advertising and the leading Outstream Video Marketplace. Publishers work with Teads to brand new Outstream video inventory, monetizing it through programmatic buying, their own sales force, or third parties including Teads Demand. Teads is pioneering advertising experiences that are respecting the user, and creating unprecedented levels of premium inventory, which did not exist before.

Later Event: November 17
Digital Showcase 2016