414digital is a dedicated group of DIGITAL marketing professionals working
to provide opportunities to network, EDUCATE, and share expertise.
We come from a variety of backgrounds including agencies,
publishers AND STUDENTS and work to unite and inspire.
Join us for breakfast, networking, and this discussion on attribution! Attribution doesn’t have one answer but it should answer ONE question. What is driving sales and consumer engagement? It requires constantly tweaking the mix and finding your OPTIMIZATION zone.